Aytül Özkan - Ülke Başkanı / Ogilvy İstanbul
A New Brand World, Scott Bedbury
Trading Up: The New American Luxury, Michael Silverstein, Neil Fiske
The Courage to Create, Rollo May
The One-to-One Fieldbook, Don Peppers and Martha Rogers
The Tipping Point, Malcolm Gladwell

Haluk Sicimoğlu - Ajans Başkanı / Alice BBDO
Understanding Brands:
By 10 People Who Do, Don Cowley
World’s Greatest Brands, John Wiley&Sons
Driving Brand Value, Tom Duncan
Managing Brand Equity, David A.Aaker
The 22 Immutable Laws of Marketing, Al Ries/Jack Trout

Prof. Dr. Nükhet Vardar
Peter Dicken, "Global Shift", Sage, 5th ed., 2007.
Joseph Stiglitz, "Making Globalization Work", Penguin, 2007.
P. De Pelmacker, M. Geuens and J. Van den Bergh, "Marketing Communications: A European Perspective", Prentice Hall, 3rd ed. 2007
Claude C. Hopkins, "My Life in Advertising & Scientific Advertising", Crain Communications, 1996.
V. K. Fung, W. K. Fung and Y. Wind, "Competing in a Flat World", Wharton School Publishing, 2008.