Foundation of Advertising, Turkey (FoA) and WARC have agreed to cooperate in publishing the marketing cases of Turkish Brands on WARC.com.
WARC (World Advertising Research Center) provides the largest online source of documentation for the marketing, advertising, media and research communities worldwide, drawn from more than 40 international sources - a database covering more than 45.000 papers and cases. WARC.com makes this available to 30,000 users at agencies and advertisers around the world.
The Turkish marketing cases, which have started to appear at WARC website since September 2008, are Vakko, Hacı Şakir, Garanti, Yapı Kredi, Akbank, Vitra, Arçelik, İstikbal, Kaleseramik, Mudo and Ülker. The English translation of the cases are done by Nükhet Vardar and Haluk Mesci. Zoe Barnett and Carole Mcdiarmid have edited the script for English.
For further information please visit, www.warc.com